About us
Alpha King Brand was born out of a deep love for Brazilian Jiu-Jitsu and the relentless pursuit of self-improvement. The journey began in 2014 when a young man named Efren Ramirez Paz from a small town in rural Illinois discovered jiujitsu and changed the course of his life. Searching for direction and a way off the streets, he found discipline, strength, and purpose on the mats. What started as a personal journey of growth evolved into a mission to help others find their path through jiujitsu.
In 2021, Alpha King Brand was founded—a brand built to support athletes who’ve found more than just a sport, but a calling. Our premium grappling gear is designed to meet the highest standards of performance, comfort, and durability, so you can focus on what matters most: improving, competing, and thriving.
At Alpha King Brand, we’re more than a brand—we’re a community of warriors who understand that jiujitsu can be both a lifeline and a launchpad to a better life. Whether you’re a beginner or a seasoned competitor, we’re here to help you reign with confidence, grit, and purpose.
Our mission is simple: to create high-quality apparel that represents the passion, dedication, and resilience of every grappler who trains hard and strives to be better every single day.
Whether you’re rolling at the gym, competing on the mats, or simply showing love for the sport, Alpha King Brand is for you—the jiujitsu fighter, the enthusiast, the warrior who never settles.
Join us as we build the best jiujitsu brand in the world.
Find your purpose. Rule your journey. Welcome to Alpha King Brand. OSS!
